The #GoInSix Campaign: There are a billion stories out there waiting to be made. Let’s go make them together. It doesn't take much to get inspired. Six words, photos or seconds—that’s all you need.
Role: CW on Visa Signature social posts for Facebook, Twitter, Google+ and Instagram.
Designer: Kitty Mok
ACDs: Ben Waldman, Josh Young
Bic Razors for Men
The Goal | To get men who have given up on their grooming because society permits it, to consider going back to a clean shaven face using Bic razors.
The Concept | Go against the grain of hipster beards by bringing back a look that is both sharp & smooth.
The Deliverable | Print, digital, and social.
Sharp & Smooth: A Man's Guide is a digital little black book for men, showcasing tips and wisdom from the most rebellious gents. For a chance to be featured in the guide, consumers would tweet their guideline to Bic.
Collaboration with Matthew Calabrese.
The Goal | To get men who still snack like they are in the dorms, despite having a metabolism ready for retirement, to choose 3 calorie Bubbies Pickles as their go-to snack.
The Concept | Strong men open jars. By eating this low calorie snack you are doing your body a favor and keeping up your good looks so you can be a real mensch in the kitchen.
The Deliverable | Print, Out Of Home, Social.
The Out Of Home portion of this campaign consists of Bubbies jar grips that would be displayed in bars for a secondary use as coasters.
The Social portion of this campaign is a contest hosted through Vine, challenging participants to see if they have the #menschfactor by recording how many jars they can open in the 6 second time span.
NaNoWriMo, or National Novel Writing Month, takes place on the web every November. The mission is to have writers of all ages and experience levels work on the first draft of a novel, from start to finish. It isn't about drafting and editing, it's about getting your thoughts on paper and seeing your dreams achieved.
The brief on this campaign was to encourage college students to participate in National Novel Writing Month, despite this being a busy time for them academically and socially.
Deliverable: Out of Home and Radio.
The Goal | To get engaged couples who are looking for forever to see that Wusthof knives are a one time purchase that will last as long as they do.
The Concept | Like your own wedding vows, Wusthof makes a promise to you with their life time guarantee. Through good times and bad, you can rely on Wusthof knives.
The Deliverable | Print ads to appear in bridal magazines, and a digital banner ad.
The Goal | To encourage college-aged students to participate in Quirky to get their ideas out there and have the chance to make it big.
The Concept | We all have ideas, and get our ideas in different places. Whether it be the subway, in the warmth of your bed, or in a meditation room, use Quirky as your safe space to share your ideas.
The Deliverable | Wild Postings, Social, and Experiential.
The social portion of this campaign consists of an Instagram contest to show where you get your ideas. The most unique submissions would earn a voucher to submit your idea to Quirky for free.
The Experiential portion of this campaign, Speed Thinking, is a great way to get the thinkers at your college to sit down with Quirky experts and pitch their ideas as fast as possible. Ideas with the greatest potential will be taken to the next level. In the mean time, take advice from the pros on how to take a small idea and make it a big reality.
What's Inside: Honey
Honey - What's Inside
Motion Design by Matthew Calabrese and Christopher Minor. Role: Writer