CW on Visa Signature social posts for Facebook, Twitter, Google+ and Instagram. Designer: Kitty Mok Agency: MRY
The #GoInSix Campaign: There are a billion stories out there waiting to be made. Let’s go make them together. It doesn't take much to get inspired. Six words, photos or seconds—that’s all you need.
Business travel is a disappointment. Virgin America makes it up to you.
Brief: Connect with a global brand's audience in a way that could not have been done 5 years ago.
IDEA: Imprint by Volvo uses biometrics and bluetooth to prevent texting at the wheel, setting a standard in safety and leaving an imprint on history.
ROLE: Copywriter AD: Bella Ibrahim Motion Designer: Matthew Calabrese Special Thx to Prahkar Mehrotra
Imprint by Volvo
If This, Then That
If This, Then That is the only service of it's kind that allows you to create custom digital recipes using a simple, non-coding formula: "if this, then that."IFTTT.com
Concept | IFTTT lets you control the things you can control.
Role: Copywriter AD: Bella Ibrahim
Visa | FIFA
The FIFA World Cup is where we all want to be.
At MRY I wrote real-time social content and tweets across Visa US, Visa Canada, and Visa Global social pages to celebrate the 2014 World Cup.
Designer: Kitty Mok
Bic Razors for Men
The Brief | Get men who have given up on their grooming because society permits it, to consider going back to a clean shaven face.
The Concept | Go against the grain of hipster beards by bringing back a look that is both sharp & smooth.
LuLuLemon makes more than just yoga clothes!
These "Pinspirational" Ads are meant to be share-worthy content and encourage women to get on the run!
LULULAPs, is a reward system for yogis turned runner. The app helps you find the perfect running route to LuLuLemon Yoga Session locations, and can be catered to fit your personal goals. Earn rewards for completing the runs, and when you hit 5, receive codes for online shopping in-app!.
The Goal | Get men who still snack like they are in the dorms, despite having a metabolism ready for retirement, to choose 3 calorie Bubbies Pickles as their go-to snack.
The Concept | Strong men open jars.
OOH | Jar grips as take-away coasters in bars.
The Concept | Like your wedding vows, Wusthof knives offer a lifetime guarantee.
What's Inside: Honey
ROLE: writer Motion Design: Chris Minor and Matthew Calabrese