The work 🦄 We gave CareerBuilder a new brand voice, look and feel, and relaunched this legacy job board in 2021 with a campaign that actually understood jobseekers needs. “Let’s Job It Up” campaign served as a rallying cry to take control of your job situation and get the gig you deserve.
Buzz 🐝
Muse by Clio: “100 takes on the year's best and brightest ideas”
AdAge: “How CareerBuilder is tapping into the Great Resignation”
AdWeek: “Tuesday Stir”
Agency 🤡 Decoded
CareerBuilder needed to reassert its presence in the job search market after years of declining market share. In the time of the Great Resignation, CareerBuilder had the opportunity to reposition themselves as a job site for the people. The only problem?
First they had to get back on the radar. 👀
Role 👩💻 ACD/Copy. I led the tonal rebrand for both their B2C and B2B audiences, crafting everything from paid social, newsletters, Linkedin marketing, and an entire website rewrite. For our tv and radio launch, I led creative development with a junior team and oversaw a 2-day shoot and edit. What originally was scoped to be 1x :30 anthemic became 4 unique TVC spots and over 10 recuts for our social and b2b audiences.
