For the December launch of the Triple Treat Box, we put a pizza lover’s spin on a classic Christmas song with two custom, stylistically different scores because they were too delicious to pick just one. The song is one of those things that get stuck in your head. So much so, that the following year Pizza Hut recreated the spots—this time adding Craig Robinson to the mix.
Bonus content: peep the negative(?) review from Reddit.
Role: Senior Copywriter
Agency: GSD&M
Parents fuck up, but putting the blue box on the table is the ultimate redemption.
The campaign was featured here: Ad Week The Drum Creativity Online AdWeek (Mother's Day)
Role: Copywriter
Agency: CP+B
