The work 🦄 Following a quirky, charming day-in-the-life with the USWNT’s MVP: Sophia Smith. Even when she’s off the field, she’s front and center. A nod to her classic look, all of the vendors she interacts with don their own classic bubble braids.
For this product, Awareness and card recognition needed to be top of mind. Our work successfully increased familiarity and recognition for Wells Fargo during an oversaturated airtime.
Agency 🤡 Decoded.Monks
Our Visa client has many clients of their own. So when huge, exciting, national and global events roll around—like the 2023 Women’s World Cup—we get the opportunity to work on co-marketing campaigns.
My role 👩💻 As Creative Director, I guided the team in their concepting, selling through the work, shoot and post-production. Getting this campaign made was not as easy breezy as a day in Sophia’s life may seem. Initially, we briefed, concepted, and were one week away from our
production with an entirely different USWNT player—who got hurt on the field.
We had to scrap our work. We lost our athlete. We lost our director (due to rescheduling).
We lost our locations. We almost lost our minds. ✨
