The work 🦄 We created a limited run of “professional” sweatsuits to make some noise on our Fruit of the Loom social channels. The internet went crazy for them, telling us why they #needthissweatsuit. We surprised a lucky few gentlemen with a sweatsuit of their own. My favorite part of this campaign was that one of the winners wore the sweatsuit to his wedding. Iconic.
Buzz 🐝 Ad Age Cool Things Fast Company The Drum Ad Week
Awards ✨ CommArts Annual 57, One Show Merit
Fruit of the Loom was known for basics. They were also known as being BASIC.
To attract a younger, social audience to Fruit of the Loom they needed to show the internet that they could hang…in style.
Role 👩💻 Copywriter and Content Creator. Leading up to our big social launch, I concepted and oversaw photo and video shoots and worked with our social media managers to craft reach-out and interaction with fans vying for a sweatsuit of their own.
Agency 🤡 Crispin Porter + Bogusky
