The work 🦄 Amplifying their new-at-the-time brand line “Domestic. Not Domesticated” we had an insight: a super fast, super charged car isn’t for everyone. It’s either parked in your own driveway and you’re thrilled, or it’s parked in your neighbor’s driveway and you’re shaking your fist like an 80 year old man. But Doge loves that they aren’t for everyone, they take pride in it. We paired super fast cars with a grumbly voice over that spewed out fake (but true) statistics that highlighted our truth - if we were for everyone, we’d be for no one.

Agency 🤡 GSD&M

Dodge was looking to put out a new broadcast campaign to showoff their catalogue of very fast cars. We love an easy, open ended brief 💪

Role 👩‍💻 Senior Copywriter. I saw through this large 6-spot production from concept to edit.
AND.AND.AND. I got to ride in the back of the Durango SRT as the stunt driver from the Fast & Furious speeded around downtown Dallas.
Car shoots are a unique beast - and I loved every minute of it.