🧁 Hi, I’m Kayla.🧁
I’m a creative director, copywriter, and newbie screenwriter typing away in the Hudson Valley. Snappy dialogue and situational humor are my peanut butter & pickles
(an ideal 🥪 combination).

When you think “tim mcgraw”, homemade lemon bars, and conceptual creative problem solving…I hope you think of me 🌈

👇👇👇

Currently: Creative Director @ Decoded Advertising (October 2022-present), Associate Creative Director (February 2021-September 2022)
Visa. CareerBuilder. T-Mobile. UberOne. Small Business Accelerator.
Ensures coworkers are aware of whats going on in the Taylor Swift universe.
Accomplished my lifelong dream of making advertising about menstruation.
Led a successful rebrand for CareerBuilder, including new brand strategy, a new brand voice and tonal guidelines, and a new campaign across tv, digital/social, and radio.
Cared a lot about the Women’s World Cup. A LOT.

Before that: Senior Writer @ GSD&M (September 2017-February 2021)
Southwest Airlines. FCA (Dodge, Ram, Jeep, Chrysler, Fiat). Pier 1. Ross. Goodyear. Hilton. Popeyes. Pizza Hut. Universal.
Led an internal initiative for GSD&M to participate in Free The Bid to support women and minority-led production partners.
Led the creative strategy to win Pizza Hut’s social business.
Wrote and pitched my buns off.
Earned the nickname “The Velvet Hammer.”

Even earlier: Copywriter @ Crispin Porter + Bogusky (January 2015-September 2017)
Kraft (Stove Top, Mac & Cheese, Velveeta). Ice Breakers. Hotels.com. Fruit of the Loom. Infiniti.
Attended the X-Games to teach people how to fly while wearing breathable underwear.
Traveled the country throughout March Madness with Captain Obvious.
Won the CP+B Christmas Cookie Contest.

Earliest Memories: Associate Copywriter @ MRY (May2014-December2014), Freelance Associate Copywriter (2013)
Visa with partnerships like the NFL and the Olympics.
Won new business pitch for Gilette.
Co-started a “Serial” podcast weekly discussion group.
Never said no to a free lunch.

Student Debt: BFA in Communications Design with an emphasis in Art Direction @ Pratt Institute (2014)

Resume Here!